Writing
Writing on AI, decision-making and business
Articles drawn from my work and my research. Real cases, dated sources, and a leader's angle.
FeaturedAI hallucinations: why ChatGPT invents facts, and how to protect your business
An AI can produce a perfect lie with total confidence. Why it hallucinates, two court cases that proved it, and how to protect your business.
Read the article →Deepfakes in video calls: the 25-million fraud that should alert every leader
An employee wired 25 million dollars after a video call where everyone else was a deepfake. Why your old reflexes no longer protect you, and what to change.
Read the article →How generative AI changes the SME leader's decision
Generative AI does not just equip the leader, it shifts the very way they decide. What really changes, seen from the field.
Read the article →What a private enterprise AI is, and why it changes everything
Private AI, internal AI, sovereign AI: behind the words, a real difference. What it is, why it matters, and the Samsung case that made it obvious.
Read the article →58% of leaders see AI as a matter of survival. What next?
Most leaders judge AI vital, but few have a strategy. What that gap says, and where to start when you run an SME.
Read the article →Automating a business process without breaking everything: the method
Most automation projects fail from too much ambition. Here is a four step method, tested in the field, to automate without breaking what works.
Read the article →Understand, use, judge: how I teach AI
Training people in AI is not about showing tools. Here is the three step method I use in Master's and MBA programmes to make people truly autonomous.
Read the article →Where to start with AI in an SME
Everyone says you should get going, nobody says where. Here is a concrete starting point for an SME, with no grand plan and no big budget.
Read the article →AI agents in business: what they run, and what to watch
An AI agent no longer just answers, it acts. What that really enables, and the safeguards without which a good tool becomes an incident.
Read the article →Public ChatGPT or internal AI: what a leader needs to know before choosing
Stick with a consumer ChatGPT or move to an internal AI? The real criteria to decide based on your situation, and the tipping point to spot.
Read the article →Business data and AI: what to lock down before you start
Before plugging an AI into your data, a few decisions save you serious trouble. What a leader should lock down upfront, and the case that proves it.
Read the article →The reed and the machine: what Pascal tells us about AI
Pascal called man a thinking reed. Three centuries on, his words shed a strange light on our relationship with machines that talk.
Read the article →Speed versus depth: the paradox AI forces on the leader
AI lets you go fast, but speed has a price on the depth of thought. How a leader holds both ends without choosing one against the other.
Read the article →These machines talk, but do they think?
An AI that writes better than many humans, does it think? The answer matters more than we assume, because it decides how we use it.
Read the article →Putting an AI into production without getting caught out
A demo that works does not make an AI in production. The three traps that sink a project once it meets the real world, and how to get past them.
Read the article →Why an enterprise AI must cite its sources
An AI that answers without saying where its information comes from is a hidden risk. Why the source changes everything, and what it means in practice.
Read the article →Unlearning to decide better
In the age of AI, one skill becomes rare and precious: knowing how to unlearn what you think you know. Why it is decisive, and how to keep it sharp.
Read the article →The mistake of thinking you have to be technical to manage AI
Many leaders feel illegitimate about AI because they are not technical. That is a mistake, and it makes them delegate decisions that are theirs to make.
Read the article →GDPR and generative AI: the questions to ask before you sign
Plugging an AI into personal data puts your liability on the line. Here are the concrete questions to ask a supplier before you sign.
Read the article →The real return on investment of an AI project
The ROI of an AI project is not just time saved. Here is how to calculate it honestly, hidden costs included.
Read the article →AI and customer service: saving time without losing the customer
AI can lighten a customer service team, or turn it into a wall. The difference comes down to a few simple choices. Here they are.
Read the article →Custom build or off-the-shelf: how to decide
Should you buy a ready-made product or have something built to measure? A simple grid to decide without going wrong or overpaying.
Read the article →The three tasks to give an AI first
If you had to hand three things to an AI to start, which ones? Here are those that pay off fast, with low risk.
Read the article →Delegating to the machine without delegating your responsibility
You can hand tasks to an AI. You cannot hand it responsibility for the result. Where the line runs, and why it matters.
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